Hearth Deep Cuts is a new wing of our business that features true folk and traditional music from many traditions. We've always worn our "folkie" hearts on our sleeves, and Hearth Deep Cuts will be our home for real folk music. The point of our new wing is to focus on the music first and the marketing second, so the campaigns will be more streamlined and we'll rely on our list of VIPs who really "get" folk music to help us spread the word. If you want to be on this list, please let us know!